Amazon Private label

Amazon private label is a business model where sellers manufacture products and sell them under their own brand name. The seller has full control over the product, including customization options, pricing and marketing. The Amazon FBA (Fulfillment by Amazon) & FBM (Fulfillment by Amazon Merchant) program allows sellers to send their products to Amazon warehouses, and Amazon handles storage, packaging, shipping and customer service. The private label model is popular amongst Amazon sellers due to its potential for higher profit margins, creative control and long-term momentum in Globel level.